The term pure noni juice refers to pure, unadulterated noni juice that is not blended or mixed with other fruit juices. In addition it should be free from preservatives, added sugars and flavors (both natural and artificial).

For some people, pure noni juice also means that it is unpasteurized however most noni juice products on the market (including pure noni juice) for safety reasons do go through the pasteurization process. More often than not, pure noni juice is made from organically grown noni that has been allowed to age and ferment naturally for a period of 3 to 6 months. This makes for a more concentrated juice packed full of all the beneficial vitamins and nutrients that the noni fruit contains.

However, just because a given product is labeled as pure noni juice this does not mean that it is of the highest quality. This is because products labeled as pure noni juice can have varying quantities of vitamins and other nutrients and can also differ in flavor. Much depends on what stage of ripeness the fruit was at the time it was harvested and also the way in which it was processed. Noni which has been picked when not quite ripe will not ferment as easily as noni fruit which has already ripened. When noni is picked at full ripeness, the aging process will produce a juice which has a better flavor and a higher nutritional content. This results in a much higher quality pure noni juice product.

Some producers have a track record of harvesting the fruit too early and making noni products (including pure noni juice) which are of inferior quality than those which are made by manufacturers who harvest their fruit when ripe. The fermentation and aging process can take up to six months – the longer the fruit is allowed to age, the better the quality of the finished product.

One other thing that consumers need to be aware of is that not all products labeled as pure noni juice are in fact what they claim to be. These products may have only noni pulp or even just a noni extract which has been mixed with other types of juice; it may look like pure noni juice, but these products are anything but.

To make sure that you’re really buying pure noni juice, always check the label carefully before purchasing. Look at what’s contained – what you want is pure noni juice and nothing else; if other fruit juices are listed on the label, you’ll want to keep looking for another product.

Also, another indication of quality is to check and see where the juice you are purchasing originated. The best places are the Hawaiian islands of Maui, Molokai, Kauai and Oahu as well as the Marquesas Islands and also Tahiti. This is because the best quality noni grows in the silica rich volcanic soils which abound in these locations. For health and safety reasons too, you want to make sure that the pure noni juice you buy has been pasteurized.

The FDA is not responsible for ensuring that these products are actually as pure as their manufacturers claim, so in this case consumers are on their own to evaluate this. If you’re interested in doing so, it is possible to make sure that you’re getting authentic pure noni juice by buying noni fruit and fermenting it yourself. It’s easy enough to do – just leave the fruit in a bowl at room temperature. As the noni ferments, juice will leak out, which you can then collect. If at all possible, choose organically grown fruit if you plan to make your own pure noni juice.

If pure noni juice is what you’re looking for, you’ll have to be a careful shopper to make sure you’re really getting noni juice and not some other sort of juice cocktail which has only the smallest amount of noni juice. If you want all of the nutritional value and health benefits which the noni fruit has to offer, make sure that you’re buying pure noni juice and nothing else.

Nathan Marks is an expert on natural medicines. He passionately follows the “food as medicine” philosophy or simply the notion that “you are what you eat”. After conducting research in the Pacific he has also become passionate about pure noni juice.For more information on pure noni juiceplease come and visit Nathan’s site.